Original research
US service firm statistics 2026
The 2026 Mycel Service Firm Index: how big US service firms are, how many clients they carry, and how much of their work repeats. Counted from 88,107 firm websites we have read. Updated November 10, 2026.
The 2026 Mycel Service Firm Index found that the median US marketing agency has 10 people, with the middle half between 6 and 18, based on 1,250 firms whose websites state their team size.
Cite as: 2026 Mycel Service Firm Index, mycelhq.com/service-firm-statistics.
How big is the average MSP in 2026?
- The 2026 Mycel Service Firm Index found that the median US managed IT provider has 15 people, with the middle half between 7 and 20, based on 302 firms whose websites state their team size.
- The 2026 Mycel Service Firm Index found that the median US managed IT provider serves 91 clients, with the middle half between 20 and 200, based on 102 firms that publish a client count.
- The 2026 Mycel Service Firm Index found that 60% of US managed it providers (MSPs) describe recurring, repeatable client work on their own website, based on 1,086 firms.
Most firms read: California (46), Texas (43), Florida (40), TX (38), IL (33).
How big is the average marketing agency in 2026?
- The 2026 Mycel Service Firm Index found that the median US marketing agency has 10 people, with the middle half between 6 and 18, based on 1,250 firms whose websites state their team size.
- The 2026 Mycel Service Firm Index found that the median US marketing agency serves 26 clients, with the middle half between 10 and 150, based on 851 firms that publish a client count.
- The 2026 Mycel Service Firm Index found that 67% of US marketing agencies describe recurring, repeatable client work on their own website, based on 3,382 firms.
Most firms read: California (83), NY (80), Texas (77), Florida (74), Pennsylvania (39).
How many clients does a bookkeeping firm have in 2026?
- The 2026 Mycel Service Firm Index found that the median US bookkeeping or accounting firm has 6 people, with the middle half between 3 and 11, based on 595 firms whose websites state their team size.
- The 2026 Mycel Service Firm Index found that the median US bookkeeping or accounting firm serves 200 clients, with the middle half between 85 and 1,000, based on 153 firms that publish a client count.
- The 2026 Mycel Service Firm Index found that 57% of US bookkeeping and accounting firms describe recurring, repeatable client work on their own website, based on 2,628 firms.
Most firms read: California (166), Florida (115), Texas (99), New York (56), Arizona (46).
How big is the average consulting firm in 2026?
- The 2026 Mycel Service Firm Index found that the median US consulting firm has 11 people, with the middle half between 5 and 20, based on 266 firms whose websites state their team size.
- The 2026 Mycel Service Firm Index found that the median US consulting firm serves 80 clients, with the middle half between 11 and 250, based on 119 firms that publish a client count.
- The 2026 Mycel Service Firm Index found that 57% of US consulting firms describe recurring, repeatable client work on their own website, based on 689 firms.
Who is hiring, who is full: 1,694,211 small service firm websites
Beyond the firms above, the 2026 Mycel Service Firm Index reads the public websites of small service businesses in the US, UK and Canada for what each says about hiring, taking new clients and who leads it. As of 2026-11-15, 1,694,211 sites had loaded and been read.
| Kind of firm | Sites read | Hiring now | Say they are full | Name a leader | Publish a direct email | Microsoft 365 / Google |
|---|---|---|---|---|---|---|
| trades | 419,094 | 14.5% | 0.5% | 12.4% | 47.5% | 20.9% / 22.6% |
| local services | 229,696 | 13.3% | 0.5% | 10.8% | 50.6% | 19.1% / 18.4% |
| other service | 193,784 | 16.3% | 0.4% | 19.1% | 44.4% | 25.9% / 24.1% |
| health practice | 177,149 | 17.1% | 0.7% | 10.6% | 44.2% | 19.7% / 21.6% |
| law firm | 86,310 | 14.4% | 0.2% | 19.3% | 44.1% | 36.8% / 19.2% |
| marketing agency | 80,303 | 13.5% | 0.4% | 26.9% | 33.1% | 18.7% / 35.6% |
| real estate | 75,127 | 7.5% | 0.1% | 14.6% | 68.5% | 17.0% / 22.9% |
| property management | 73,111 | 13.1% | 0.3% | 24.4% | 49.0% | 25.7% / 23.9% |
| architecture engineering | 69,283 | 18.0% | 0.1% | 19.5% | 35.2% | 35.4% / 20.5% |
| home services | 61,828 | 17.0% | 0.2% | 11.6% | 39.5% | 24.2% / 17.9% |
| IT services (MSPs) | 56,253 | 21.5% | 0.2% | 27.7% | 23.1% | 34.7% / 21.1% |
| insurance agency | 44,426 | 22.5% | 0.0% | 25.6% | 54.2% | 28.1% / 13.1% |
| fractional cfo | 40,991 | 14.6% | 0.2% | 31.0% | 37.8% | 32.9% / 17.2% |
| bookkeeping and accounting | 38,194 | 12.0% | 0.4% | 19.6% | 35.5% | 39.0% / 17.3% |
| consulting | 32,488 | 19.9% | 0.2% | 28.5% | 26.0% | 34.6% / 20.1% |
| recruiting agency | 14,794 | 46.7% | 0.1% | 30.1% | 35.3% | 42.9% / 16.6% |
How to read it: “hiring” means the firm’s own site has a careers page or says it has open roles; “full” means its own words say it is not taking new clients, has a waitlist or is booked out; chains and franchises are excluded; a firm counts once per column. Sites are re-read monthly.
How we measured this
Mycel reads the public websites of US service firms: managed IT providers, marketing agencies, bookkeeping and accounting firms, and consulting firms. For each firm we record what its own site says about its team, its clients and the work it does on a recurring basis. Team size and client count are taken only from firms whose site states or clearly implies them, so each figure shows how many firms it rests on, and a figure resting on fewer than 100 firms is withheld. These are counts of what firms publish about themselves, not survey answers and not audited figures; firms that publish a number may differ from firms that do not. Nothing on this page identifies a firm.
The index is refreshed as more firms are read and reissued each year at this address. Related research: the AI Visibility Index.