# <Month> performance report: <Client>

**Prepared <date> from the ad platform and analytics exports added <date>.**

## Summary
What moved, and the one thing we need from you.

## The numbers
| | This month | Last month | Change |
|---|---:|---:|---:|
| Leads | | | |
| Cost per lead | | | |
| Ad spend | | | |
| Conversion | | | |

**Why it moved:** one sentence per number, naming the campaign or page responsible.

## What needs you
1. <Approval or asset>: why, the date it matters, what we recommend.

## What we did
- <Tests launched, things paused, tracking fixed>

## Next month
The tests and changes we will run.