Blog
How service firms hand recurring client work to software, what it really costs, and what we learned building it.
2026-09-04Buying AI work6 min read
One number tells you whether AI is doing your client work or drafting near it: how much of each draft you rewrite before it goes out. If it is the same in month three as in month one, you bought a tool, not a colleague — and most vendors have never measured it.
2026-08-30Cold email9 min read
Cold email rarely dies from one bad day. It dies from a fortnight of small mistakes — a ramp that looks like a leak, a sequence that retries dead addresses, one domain quietly carrying the whole day — and by the time you notice, the fix is a new domain and three months of waiting.
2026-08-29Running an agency8 min read
A junior on $55,000 costs about $100,000 in their first year once you count payroll tax, health insurance, recruiting, equipment and the fifteen days of your own time it takes to ramp them. Here is the full arithmetic, and the test for which work is worth hiring for and which is a process problem wearing a headcount costume.
2026-08-28Getting paid7 min read
Most overdue invoices are not a refusal to pay — they are an invoice that reached one person who is not the person who pays. A four-rung ladder where the escalation is in the specificity rather than the tone, the three rules underneath it, and the four things to fix before you fix the chasing.
