Generative engine optimisation
Also called GEO, generative engine optimization, answer engine optimisation, AEO.
Generative engine optimisation is the work of becoming the source an AI assistant quotes when it answers a question in your category, as distinct from ranking a page in a list of links.
What we can add
The two goals come apart in practice. Ranking rewards matching a query; being quoted rewards making one checkable claim an engine can attribute and stand behind. That is why a short page carrying a number nobody else has outperforms a long page restating the category — and why we measure firms by asking assistants rather than by crawling sites.
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